![]() Here at House Beautiful, our focus is, of course, the home, so we've compiled all the interior-related trends for your perusal.įor each trend, there's a breakdown of what search terms are currently on the rise. People use Pinterest to plan for the future, so the visual discovery engine has released its insight report spanning from beauty to fashion and travel to wellbeing that will define the new year. On Pinterest, trends are the discourse.Pinterest has shared the top home decor trends that will shape 2022 in its annual Pinterest Predicts report. On other platforms, trends are a byproduct – a side effect of personal exhibition. Why is this the case? A lot of it comes down to intentionality. ![]() In fact, Pinterest trends increased about 56% in their first six months-while trends spotted elsewhere only grew about 38% in that same time. In digging into several trends that popped over the last year on Pinterest and beyond, Black Swan Data found that the Pinterest trends grew much faster than trends spotted elsewhere on the internet. This matters because instead of marketers chasing trends as they happen, or even after, there is an opportunity on Pinterest to own trends through their entire life cycle. The conclusion? In short – trends break faster, last longer and jump categories on Pinterest. We partnered with Black Swan Data, a global leader in next-generation data insights and predictive analytics for the world of consumer research, to field a study of more than 6,000 trends that compared how trends played out on Pinterest versus other platforms. ![]() Over the last year, we analyzed and examined the life of trends on Pinterest and across the web, and we found some interesting differentiators. Our team set out to prove it in more detail. In talking with marketers about the power of trends over the course of this year, I kept hearing a similar refrain: what’s the anatomy of a trend on Pinterest? And is its lifecycle really all that different from the trends that we see elsewhere? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |